This is part 1 of a video that I did for FCAR for their “The Informed Professional Series”.
It is a bit long but this was a two-hour session.
This is part 1 of a video that I did for FCAR for their “The Informed Professional Series”.
It is a bit long but this was a two-hour session.
For some reason I have a habit of always arriving at a conference the day before it starts or at least for the pre-conference events. I do this to learn about the conference. You can get the feel of the group by hanging out with the pre-people!
This year I am at the AIGA conference for designers but before I get into the conference let me give you some background. I joined the AIGA board because a friend asked me too as she needed my skills of Social Media. I had no idea what I was getting into!
AIGA is an organization for professional designers. I don’t fit into that so I created separation. I would say I am not a designer more than once during our board meetings but slowly they wore me down and I started to see I was a creative and designer are just part of the tree of creative.
So now that you have the back-story let’s move forward…
So at the pre-conference I am meeting people and hearing stories and watching them all interact with each other. I see this as a tribe. Their people, their life line. I say this because of the impact AIGA has had on people. Their life has been changed, opportunities have arisen and inspiration if freely floating around. I hear a story where AIGA gave a designer an award of $1000 to pursue his dream of being a screen printer. His life was changed. AIGA has the old die heart members that do block printing by my hand to the high-end animation designer. Creativity is broad and as a board member I am going to start to think outside of the box and talk about AIGA to everyone and not just whom I think are designers.
Let’s all bring more creatives into the fold and let them know that AIGA is here to support, educate and offer inspiration!
I have never considered myself to be a designer. Creative perhaps but not in the design category. For some reason there was separation to me. Designers can draw and create beautiful things, I only create marketing strategy.
Now my view is changing. I am seeing that design and creative are broad words with lots of nocks and crannies. I am a creative person that creates design in Social Media, content, and strategy. I am broad with a big definition!
My work has beauty and I never realized it. Talking to so many designers I see them understand that I am creative. It is pretty amazing!
There are somethings you just can’t skimp on and rebranding is one of them! Save for it!
1st thing to do is hire a GOOD graphic designer that gets what you do and will create an amazing logo for you! I opted to throw my old logo out and start fresh instead of doing a refresh. My old logo just wasn’t what White Lion Social had evolved into.
I had the advantage of using a graphic designer that already knew me and understood my business. His name is James Hersick and he is a cofounder of Native Design and Brand Communications. It was extremely important that my logo reflect where I wanted to go. The best word I could use to describe that was “playful”. My old logo was industrial and strong but now I wanted to be playful and crazy! My new logo reflects me but it wasn’t just one and done. James gave me several logos and I had to choose. The other 4 logos were very social and what you expected of a social media company. I had to step out there and take a chance with the out of the box logo. It scared me! I wondered if others would realize the line art was a lion or would think I was a social media company or would they be confused. It was a big leap but once I made it the rest was easy!
2nd thing was a photo shoot for the new website. I had completely changed my hair from purple/red to blonde and from long to short. It was time for new pictures. I choose someone that isn’t know for her commercial work but I saw something in her that I wanted. I choose Amy Masser of Babyface Photo. She met my ideas with more ideas. I am going to write a separate post about how this photo shoot went down.
3rd was a new website which you are looking at right now!
It was very hard and time consuming but sooooo worth it!
We are watching the birth of Ello! Will it take off and give us the replacement of Facebook? Or will it fall to the side as Google+?
Ello is minimal and clean looking but it’s features are very limited. Many of us are asking why are we here? It reminds me of my first experience with Twitter. Here I was on Twitter and all I could think of was “now what?”. Well…let’s talk. Ello does not have a “like” button so if you like something you write a comment or move on. I am finding myself commenting much more.
Let’s all try to be more social and use less buttons. Give Ello a chance and test it out. If you need an invite I can hook you up!
Every morning is the quest for a new app. I never know which app because they just fall in my lap. This morning was a recipe app. I just started cooking again so I now need a place to keep my recipes that I create. My first thought was Evernote but then I wanted a shopping list and a planning calendar and…it just went on from there.
I first looked at software but I wanted something that would sync like Evernote does to all my devices and none of the software packages did that. After many searches I came across a blog post by LifeHacker, my favorite blog, about recipe apps and there it was! Paprika!
It does everything I need: shopping list, planning, web clipping, mobile, desktop, timers, cloud sync, add notes, and offline access. I was in love! The only draw back is the price. You have to pay for each device you want to use Paprika on. $19.99 for Mac, $4.99 iPhone, $4.99 for iPad, $4.99 for Android, $4.99 for Nook and $4.99 for Kindle. I love that you can use it on all these devices, I just am not sure I want to pay for all of them.
For now I am going to use Evernote until I decide to take the plunge into Paprika. When I do I will be sure to write about it!
Here we are ready to write but it has been so long since your last post. It is like going back to the gym after 3 months. Just do it! Just write! Just post!
People just don’t notice when your last time was. Most will think they just read a post of yours. We can’t let the ego in and think it is too embarrassing to start again. Ego has no place here. Share what you have to offer and be thankful for your voice!
I stumbled onto LiveBinder quite a while back and I don’t know how I lived without it!
Anything and everything works!
LiveBinder is a free product that was made for education but I have used it for many things that I would have normally kept in a binder back in the day!
I ran across Chirp a few weeks ago. Could not figure out why you would use it. So it Chips at you. Whatever.
I was doing a presentation and wasteful apps came up so I mentioned Chirp. Sad. But now it was bothering me. Why a Chirp app? Certainly I was missing something.
Two days later I ran across a Prezi presentation that Matt Hollowell produced but to use it I needed Chirp on my iPad? I was confused but determined. I few days later I found some time and figured it out!
Instead of texting pictures you can Chirp them to each other. The draw back of course is that both need to have Chirp installed and opened.
I did think of one use…before a presentation you ask your audience to download Chirp then during your presentation you can Chirp pictures or slides or Prezi or any kind of info. Would be a cool parlor trick!
Beyond that I don’t think it will catch it on but it could be fun to Chirp with your friends!
Status Bombing — Interjecting into a Facebook status update conversation thread with a question or a statement that has NOTHING to do with the conversation.
We all have read them. We all have shaken our head and ask what were they thinking. Facebook ADD at it’s best!
I believe that the key to a successful business is being able to change with the market.
Looking at my 2012 numbers didn’t help me until I reviewed my mind map along side. Then I saw that my direction was not working and it was time to change. So…now I have changed and things have changed with my business. Flexibility and adjusting to the market wins every time.
Business models change.
Writing lately has been a chore. Blog post are just not on the top of my list. When I do finally get myself there nothing seems to happen. Initially I would beat myself up but that didn’t help. So I moved into acceptance. I knew it would come back and it has. It doesn’t matter how long it took because that knowledge won’t help me move forward.
A new chapter has begun. I am writing again!
Now Is The Time!
As a small business we have a vision of what our company will be. Business plan written, business cards printed and web site designed. Done. We hit the streets with our idea of what our company is but others see it as something different. We may spend the next few month even years trying to show others what our business can do but…
It is time to give it up! Let it happen. Let the business progress. Accept the way the revenue comes in even if it isn’t what you thought it would be. Our companies some times grows up without us even noticing!
That is just fine. Move into the new space and accept.
I have left the Wegpod! Or for those that don’t understand…Wegmans. For quite a while I have been between offices and wondering if I even needed an office. It was quite a dilemma until the answer appeared!
Are you going to use your phone to shop this year? Will it change your shopping habits?
Predictions are that Mobile will change this shopping season. The blog post are out and everyone is jumping to predict the change. Is there really going to be a change? Comparing last year season to this year, yes there will a change. Comparing this month to next month, well only a slight change.
Mobile is not a new thing but it is the latest flavor that is being pushed on businesses. The word is out! You need a mobile site! Sounds like when everyone was saying that businesses had to have a Facebook page or now with Pinterest. Can everyone just stop for a moment and think about why you need this.
Ask the questions and decide that it is really needed and how it would be used by your users. Mobile is not for everyone and don’t jump because everyone else is! Look at your own shopping habits and ask others if they would use your site if it was mobile. If the answer is yes then build it! Keep it clean and easy to read. If the answer is no then move on to another marketing strategy.
Hype is hype. Don’t get caught in the rip tide.
Once apon a time in a far away land there lived a King in a very large kingdom. The kingdom had a stable that took care of all the horses in the land. The stable owner, Mr. Hay, was very good at his craft. He always groomed every horse and cleaned every shoe. Mr. Hay knew every horse and owner by name.
When Mr. Hay’s son came of age, he took great pride in teaching him how to provide excellent care of the horses and owners. As the years passed Mr. Hay left more and more of the day-to-day to his son. Then one day a new stable opened in the kingdom. The owner, Mr. Oat, knew the King’s overlord of horse management. Mr. Oat gave the Overlord such a good price that he had to take the contract to the King. When the King saw the price he was so excited that he did not concern himself with the details.
The King was so busy spending his new windfall that it tooks months before he noticed the condition of his horses. He was surprised when he looked out his window and saw the all the horses of the kingdom looked unhappy and unkept. He called for his Overlord.
When his Overlord arrived the King when on and on for hours about how disappointed he was in the condition of his horses. It wasn’t until the King was exhausted that the Overlord had a chance to speak. The Overload reminded the King that he himself had made the decision to use Mr. Oat. Of course this was not what the King wanted to hear. Quite suddenly the King announced ‘off with his head’. The Overlord was no more.
During the time the King had stopped using Mr. Hay most of the other villagers also stopped. Now Mr. Hay found himself with nothing to leave to his son. His business was now a meger wage. Mr. Hay’s son had to leave the business and started to work for Mr. Oat. Mr Hay’s son learned all the ways to cut corner and stopped caring about the horses or owners. This suited Mr. Oat just fine.
Now that the Overlord’s head was removed the King went about finding a solution to his problem. He sent for Mr. Hay and told Mr. Hay that he was bringing his horses back to him stable. Mr. Hay was honored but he had given up his barn due to lack of business. He also was concerned about training new workers. All of this was going through Mr. Hay’s mine when he heard that the King was still speaking. He heard the last part of the King announcing that Mr. Hay was to take care of the horse at the same price of Mr. Oat. Mr. Hay swallowed hard to force the words out of his mouth. He told the King he could not do that. In order for him to offer the King the same service as before he would have to pay a higher price. The king thought on this for a moment and agreed.
A calm once again settled across the kingdom.
My career started in the Corporate world during the 80’s. Back then as a women we tried to blend in and hide our female side. Showing emotions was over blown so of course we never showed a thing! My nick name during those years was ‘Kimbanator’. It was because I could do anything without fear or emotions. When I look back at that person I don’t recognize her. She was far away from the person I am today. Now I embrace my ability to be a women!
Falling for Twitter many years ago was easy and from there it just seemed that the relationship worked. There was little drama and much passion. Everyday we would be together side by side loving the interaction. So when things started to change I just could not see. I defended my love even when others were critical. I believed in the love of Twitter. Certainly things were not over and I knew in my heart that we would find our way back to each other.
Yesterday my eyes were opened to the change. The brightness of the truth could no longer be denied and I could not shut it out.
I had been cheating on Twitter with Facebook!
It is a hard truth to come to terms with but I had to moved on. I dried my tears and took a deep breath. I would tell Twitter today. While I felt the strength I would speak my truth. I had fallen out of love with Twitter.
I went to Twitter to plead my case. To explain that I did not mean for this happen, it just did. I still loved Twitter but I wasn’t in love anymore. While I watch my Twitter stream I looked for an opening, a place to start a conversation. Twitter did not have time for me anymore. It was no longer about our conversations or our shared passions. Now it was all about ‘read my blog post’ and ‘look at me’.
Tears filled my eyes as I realize that Twitter never even missed me. When I started to see Facebook more and more to find the intimacy of conversation I had not seen that Twitter was moving away from me. Twitter had gotten over me even before I realized I had left.
It will take a while to get over the loss and I know I will go back time to time to visit but it will never be the same. The time for conversation has moved on as Twitter has lost it’s loving feeling for me.