The social web changes daily which allows most classes to be custom to the need of the client. Below is an example of a two (2) day class. This class can be broken down into several classes that can stand on their own.
The What, Why & How of Social Media
2 Day 12 hours
Social Media 101 (Class time-120 minutes)
- How it all started
- Web 1.0
- Phone vs. Email
- Ground Swell
- Open Source
- Web 2.0 & 3.0
- Gov 2.0 & 3.0
- Case Studies
- Success and Failure
- What is Social Media and How Can it Work for You
Social Media 102 (Class time-120 minutes)
- Tool Over View
- Twitter-understanding the value
- Facebook-could FB work for you?
- LinkedIn-a business network that everyone needs
- Blogging-do you have a perspective to share
- Google-the wonders of Google and it is free!
- Search Aggregators-how to streamline my information
- Book Marks-why the web?
- Photos-Are they safe?
- Why Social Media?
- What’s in it for me?
Social Media 103 (Class time-120 minutes)
- Strategy and business objectives
- Create Buy-In
- Top down vs. bottom up
- Branding to create a presence
- Tools & Applications for everyday
- Twitter-build profile, searching, research followers, micro-blog
- LinkedIn-build profile, research, company profile.
- Avatars-what and why
- Gravatar-tool for avatars
- TweetDeck-make you social easy
- Evernote-change your search and be efficient
- Security-manage the information
- Profile settings
- Protecting information
- Crisis management
Social Media 200 (Class time-180 minutes)
Open accounts and build profiles
Marketing Plan (Class time – 60 minutes)
- Getting back to basics
- Evaluating where you are now
- Taking inventory of your current tools
- Planning where you want to go
- Setting up your listening post
- You’re listening. Now what?
- Preparing for worst-case scenario
- Choosing the right tools for the job
- Putting it all together
- Implementing the tools
- Putting the plan into action
- Promoting your social media efforts
- Measuring results
Write & Implement the Marketing Plan (Class time – 60 minutes)
Where Does That Leave Us Now? (Class time – 30 minutes)