Social Media Therapy $499
Strategic Social Media Marketing Course
In a collaborative and interactive classroom environment, you will learn how to design, organize and implement social media campaigns that effectively reach your target audience while staying true to your brand’s equity. Class is limited to 6 students to allow for your brand experience.
- Identify your brand’s target and place; orchestrate media platforms to communicate your brand’s position, stimulate adoption and sustain loyalty.
- Foundational concepts in social media.
- Social media as a customer-driven (versus platform-driven) enterprise.
- Measuring consumer engagement and activation through awareness, action and advocacy.
- Principles underlying sound brand positioning; frame of reference and point of difference.
- Message cues that attract attention and motivate information sharing.
- Content strategies that highlight the brand’s position.
- Techniques for sustaining consumer interest in the brand (e.g., events, gamification, social causes and promotion)
Social Media MasterMind $600
Mastermind group will meet twice a month, first and last Wednesday’s for 6 months. This group is put together so we can take what we have learned and implement day-to-day for our Social Media success.
Being in a Mastermind group is a commitment to ourselves and each other. It will require dedication and non-disclosure. We will depend on each other for honesty as well as support. Once a month one person and their company will be on the “hot seat”. The “hot seat” is there to offer good solid solutions to social media and marketing challenges. It is also a process that will show you where you are going right.
A full 6 month commitment is require to join the group.
Only 6 people will be allowed into the group!
If you have ever been curious or just want to learn more about Evernote then join me! Bring your computer so you can test out what you learn. 90 minutes of pure fun!
WRITE–From short lists to lengthy research, no matter what form your writing takes, Evernote keeps you focused on moving those ideas from inspiration to completion.
COLLECT–Easily gather everything that matters. Clip web articles, capture handwritten notes, and snap photos to keep the physical and digital details of your projects with you at all times.
DISCUSS–Connect your work with the people who help you get it done. Communicate, collaborate, and share in real-time with anyone in the world without ever leaving Evernote.
PRESENT–Have fast, effective meetings by presenting your work as it evolves. No need to build slides, just one click and your notes are transformed into a beautiful screen-friendly layout.
Visual Marketing $25
What is Visual Marketing and how can it work for you? Using Instagram, Pinterest, YouTube and Facebook Live is a different art than just posting. We will investigate how to use each of these tools for your industry.
You want a website but where do you start? $50
Techie or non-techie! I will take you down the path of mapping out your website. Deciding what will go on each page and how many pages to have for what you are using it for. The process is called “wire framing”. Once you are done you will be able to take the map to a developer or build it yourself. Mapping your website is the MOST important part of the website process.
How to write a Call To Action $25
Your content marketing lives and dies based on the success of your CTA. It determines if people take your content and bounce out on their merry way, never to return, or if they leap for the bait and go further into your sales funnel. Knowing how to write a call to action that hooks your reader’s interest is key to your content’s survival.
Facebook for your business $25
Facebook is so much more than posting updates! Business Facebook has so much to offer and I haven’t even mentioned advertising yet! Can’t wait to share all the cool thing you can do with Facebook and how to get business!
All prices are per person attending the class.
All Classes are conducted at Cowork Frederick, 122 E Patrick Street, Frederick MD 21701