The adventure has started! White Lion Social is in the first steps of building a web presence. The strategy is being written now before WLS goes into the web world.
Everything WLS has learned about Social will be in use over the next few weeks. Building a presence from scratch takes planning. Many of my client have jumped out into the web building this profile here or here and then abandonment happens. The rush of the new adventure is over because there was no map to follow.
Let's start again. Together. Share this adventure with WLS. We will be navigating the ever changing web, exploring new tools, and building a presence that any white lion would be proud of!
The first thing on the list was to find a reliable advocate that would give WLS the hard truth when it was needed. Through those many phones calls WLS evolved. It wasn't an over night process. In fact WLS is not the first name from the agency.
The relationship with an advocate will help to navigate the jungle. When WLS was being developed the idea was small and the tasks huge. Having outside opinions reminded us to look up and see the adventure.